So MJ has done it again. He's releasing the ever-coveted Jordan 4 in yet another color-way, but is the current price tag of $195.00 really with the money? I won't be hypocritical and pretend that I don't have my own collection of rarely worn J's stacked in boxes in the closet, some that I’ve never worn.
However, the constant releases and all the hysteria over a pair of overpriced kicks that Michael never wore himself is becoming ridiculous. These 'Teal" 4's would look crazy out the box with a fresh white T and a new fitted this summer. Running to Footlocker on Saturday morning to be first in line is tempting, but it seems like week after week NIKE and his Royal Airness' continue to take advantage of their consumers with the cost, hype, and the illusion of exclusivity.
I read an article in Forbes Magazine a few days ago. Did you know that we have made Michael Jordan the highest-paid (retired) athlete in 2015, almost 10 years after he left the NBA? Jordan made $100 million in 2014 – “more than any other current or retired athlete on the planet”. Nike sales rose, “17% last year to $2.6 billion”. Jordan’s shoe brand and his ownership of the Charlotte Hornets (worth $500 million) made MJ a billionaire last year. While I wont hate on the man for being successful I have to question the cost?
Jordan earned every penny without a doubt but when are we, including myself, going to realize that NIKE is taking advantage of us? The more we run to Footlocker (or wherever you shop) the more, NIKE will continue to raise their prices and rip us off.
Think about it, we made MJ a billionaire 10 years after he hung up his jersey for good, and when was the last time you read or heard anything that MJ has done to give back to the community? Maybe he has, maybe he hasn’t. One thing is for sure, there are plenty of other things you can do with $195.00 +tax this Saturday morning.
Just my 2cents, - J.A.B.S.
Sources: Forbes.com The Highest-Paid Retired Athletes Written by: Kurt Badenhausen http://www.forbes.com/sites/kurtbadenhausen/2014/02/27/the-highest-paid-retired-athletes/